EMAIL MARKETING TIPS: 10 YEARS, 10 BILLION EMAILS

Jimmy Kim, CEO and co-founder of Sendlane, kicks off with a mic-drop stat stack—ten years in the trenches, ten billion emails analyzed, 40,000 customers watched. His takeaway? The data doesn’t lie: most businesses aren’t failing at email… they’re failing at engagement.

Jimmy shares how, from his very first internet business, email proved to be the quiet profit engine. But not because of flashy templates or endless promotions. Email works when it builds a real connection—subscriber to brand, human to human. The mission of his advanced email marketing approach is simple: take your existing list and make it more alive, loyal, and responsive, so your company grows without burning more cash on traffic.

He promises a practical roadmap built around key levers:

• Deliverability: getting emails into inboxes, not spam folders, and understanding why that matters.

• Automations: the future of email—smart workflows, conditional segmentation, and hands-free revenue.

• Audience engagement mastery: creating a tribe that actually reads, trusts, and acts.

• Metrics made easy: turning “techy stuff” into clear signals you can use to boost your bottom line.

Bottom line: if you want email to scale your business, stop blasting and start engaging with purpose.

Watch the full video here from the Foundr Youtube Channel