21-Year-Old Starts a Home Service Empire! (HOW!?)

From $12 to $30M: The McDonald’s of Home Services

Steven’s story is nothing short of electrifying. A 21-year-old college dropout with just $12 in his pocket turned desperation into determination. He began by knocking on doors until someone gave him a job, hustling from sunrise to sunset. That grind paid off—his first year brought in $100,000 in sales, which quickly grew to half a million.

The Birth of Resi Brands

Steven founded Resi Brands, a powerhouse platform of home service franchises spanning painting, window cleaning, garage renovations, and more. In just three years, he scaled to nearly 500 franchise units nationwide, pulling in $30 million annually. His secret? Relentless systems, SOPs, and empowering franchisees to own their success.

Lessons from the Journey

Steven learned early that doing a good job isn’t enough—you need referrals, repeat business, and reputation. He built his empire on what he calls the “5 R’s of Revenue”: real estate agents, referrals, repeat business, reviews, and relationships.

Scaling Smart

From epoxy floors to garage doors, Steven pivoted to necessity-driven services with luxury upgrades, boosting margins up to 70%. His aggressive yet disciplined sales process—21 touchpoints per lead—ensures no opportunity slips away.

The Big Picture

What started with sweat, bleach, and a dream is now a franchise empire. Steven’s mantra? Failure costs less than regret. His journey proves that with grit, systems, and vision, you can build the McDonald’s of home services—one door knock at a time.

Watch the full video here from the Upflip Youtube Channel