$125K/Month Landscaping Service

At just 24 years old, Marcus runs two Augusta Lawn Care franchise locations pulling in around $125,000 a month cutting grass, trimming bushes, and cleaning up yards. What started as a “temporary” outdoor job after high school turned into a fast-scaling business with serious revenue and growth plans

Tiny Start, Big Momentum

Marcus didn’t need a massive investment to get going—just a few hundred to a couple thousand dollars for basic tools, cheap marketing, and any reliable vehicle (even a parent’s car will do). His playbook:

• Knock doors

• Sell a $500 cleanup

• Pay the dump fee and taxes

• Reinvest every spare dollar back into the business

That formula took him from zero clients to hundreds.

The “Netflix of Lawn Care”

Marcus has built his business around recurring residential clients—about 95% residential and 65% recurring customers. His secret weapon is professionalism as a brand:

• 24/7 communication

• Card-on-file autopay (“like a Netflix subscription”)

• Showing up exactly when promised

He keeps pricing simple, targeting 20% profit margins on jobs and marking up materials by about 20%.

Old-School Marketing, Modern Results

Forget fancy campaigns—Marcus credits his first $250,000 in revenue mostly to door hangers and flyers, especially in spring when demand spikes. Anything the schedule doesn’t fill, he plugs with Google Ads.

Then he doubles down on Google reviews: aiming for 30+ reviews fast, and now close to 200 five-star reviews per location. Crews ask happy customers in person, use QR cards, and even run competitions with bonuses tied to reviews.

The Numbers That Matter

• Average mow: about $50/week or $68 every two weeks

• High-ticket projects: $800–$8,000

• Customer acquisition cost: ~$38

• Annual customer value: $1,600–$1,800

Marcus reinvests heavily, pays top performers up to mid-$40/hour, and leans on franchise systems so he can focus on hiring, sales, and scaling past $600K+ per year.

Watch the full video here

from the UPFlip Youtube Channel